NATIVE HONEY SOL, AMONG THE 10 BEST SELLERS IN ALMA RURAL
Packaged in sachet and differentiated into three types, this artisan food
stands in the store at the Market INTA Patio de Rosario. The family made
about 100 beekeepers in Corrientes nucleated in Cooperativa Monte Caseros.
Friday May 17, 2019
A recent survey says that honey is among the 10 favorite foods and selling
more than 700 marketed by Alma Rural, INTA store in the Market Yard
Rosario. The list is completed with the yerba mate Barbacua, oils, potato
chips, jams, wine, dried fruits and vegetables, olives, cereal bars and
dried pasta.
In turn, the study shows that among the reasons why consumers are
approaching, 62.5% of buyers appreciate the nature of handmade products
that access and 50% ponders the value, followed by the assessment of the
regional and healthy.
In this sense, honey Native Sun meets all the needs of consumers who come
to Alma Cottage. It is an artisan food, with innovative packaging in sachet
and differentiated into three types: honey citrus, eucalyptus and native
forest.
With the advice of INTA and ArgeINTA Foundation, the Monte Caseros
Cooperative production, which gathers 100 regional beekeepers seven members
of the provincial cooperatives decided to add value to honey and bottle it
in sachet and then market it in different outlets as Alma Bed and various
fairs and exhibitions.
"Today we sell up to 2,000 sachets per month across the country," said
Pablo Vallejos -referente Apiculture INTA Monte Caseros, Corrientes adding
that "this innovative and flexible container spout is an attractive
alternative for consumers of this food ".
In this regard, he stressed the collaboration of some specialists in brand
design and packaging, through which achieved a "very identificativo
product, easy to recognize and where you can see honey and appreciate its
quality before buy and consume. "
A sweet story
In 2004, together with the Federal Investment Council, the government of
the province of Corrientes, INTA and ArgenINTA, began a program of
development of beekeeping at the local level.
Thus, through a trust, beehives were delivered to family farmers who began
to produce honey, advised by the INTA and under the Cooperative Monte
Caseros that brings seven cooperatives with almost 100 beekeepers.
"Beekeeping in our province is an activity linked and complementary to
family farming," explained Vallejos who added: "Those involved in this
project have an average of 25 hives each, a smaller number if compared to
other areas of country where this figure rises to at least 90 ".
In 2007, after a professionalization of the commercial link, it became the
first correntina export honey to France. "While these three containers of
honey gathered production of the seven cooperatives in the province, it was
marketed under the umbrella of the Cooperativa Monte Caseros with the
flagship brand of Corrientes: Sol Native, since it was the only one who had
the necessary infrastructure "he explained Vallejos.
"Despite the great achievement, he continued the specialist we realized
that we could not maintain this level of production destined for export
every year, so we decided to add value to honey and market it locally."
Hence the idea to differentiate types of honey, according to the provincial
environment in which it was produced and market an innovative packaging and
easy to recognize.
Among the projects of the Cooperative, the technician said they designed a
new type doypack packaging 300 grams, which will be released in about a
month. "This new financing package he had the direction of Cooperatives of
Corrientes Province and the Federation of Cooperatives of Currents", he
said.
A growing marketing space
According to Alejandro Longo, director of INTA Oliveros, Santa Fe, who
institutionally depends on the sale- "INTA store has a very good impact,
both among producers and among customers."
In this sense, Vallejos recognized that space is a very prominent
visibility of the products, enabling them to reach another
audience. "Advised by specialists ArgenINTA, we decided to conduct a series
of technical talks with tastings and contests that allowed us to spread the
brand and the product."
"Today, there is a great demand for honey Sol Native in store Market Patio"
admitted the coach who, in turn, said: "Our experience with Alma Rural was
always very good with excellent impact on the public."
"Consumers honey like to try the product they will buy and, if possible,
talk with producers or technicians on product properties," said Vallejos,
who also said that once people enter the Local ends also buying other
products.
stands in the store at the Market INTA Patio de Rosario. The family made
about 100 beekeepers in Corrientes nucleated in Cooperativa Monte Caseros.
Friday May 17, 2019
A recent survey says that honey is among the 10 favorite foods and selling
more than 700 marketed by Alma Rural, INTA store in the Market Yard
Rosario. The list is completed with the yerba mate Barbacua, oils, potato
chips, jams, wine, dried fruits and vegetables, olives, cereal bars and
dried pasta.
In turn, the study shows that among the reasons why consumers are
approaching, 62.5% of buyers appreciate the nature of handmade products
that access and 50% ponders the value, followed by the assessment of the
regional and healthy.
In this sense, honey Native Sun meets all the needs of consumers who come
to Alma Cottage. It is an artisan food, with innovative packaging in sachet
and differentiated into three types: honey citrus, eucalyptus and native
forest.
With the advice of INTA and ArgeINTA Foundation, the Monte Caseros
Cooperative production, which gathers 100 regional beekeepers seven members
of the provincial cooperatives decided to add value to honey and bottle it
in sachet and then market it in different outlets as Alma Bed and various
fairs and exhibitions.
"Today we sell up to 2,000 sachets per month across the country," said
Pablo Vallejos -referente Apiculture INTA Monte Caseros, Corrientes adding
that "this innovative and flexible container spout is an attractive
alternative for consumers of this food ".
In this regard, he stressed the collaboration of some specialists in brand
design and packaging, through which achieved a "very identificativo
product, easy to recognize and where you can see honey and appreciate its
quality before buy and consume. "
A sweet story
In 2004, together with the Federal Investment Council, the government of
the province of Corrientes, INTA and ArgenINTA, began a program of
development of beekeeping at the local level.
Thus, through a trust, beehives were delivered to family farmers who began
to produce honey, advised by the INTA and under the Cooperative Monte
Caseros that brings seven cooperatives with almost 100 beekeepers.
"Beekeeping in our province is an activity linked and complementary to
family farming," explained Vallejos who added: "Those involved in this
project have an average of 25 hives each, a smaller number if compared to
other areas of country where this figure rises to at least 90 ".
In 2007, after a professionalization of the commercial link, it became the
first correntina export honey to France. "While these three containers of
honey gathered production of the seven cooperatives in the province, it was
marketed under the umbrella of the Cooperativa Monte Caseros with the
flagship brand of Corrientes: Sol Native, since it was the only one who had
the necessary infrastructure "he explained Vallejos.
"Despite the great achievement, he continued the specialist we realized
that we could not maintain this level of production destined for export
every year, so we decided to add value to honey and market it locally."
Hence the idea to differentiate types of honey, according to the provincial
environment in which it was produced and market an innovative packaging and
easy to recognize.
Among the projects of the Cooperative, the technician said they designed a
new type doypack packaging 300 grams, which will be released in about a
month. "This new financing package he had the direction of Cooperatives of
Corrientes Province and the Federation of Cooperatives of Currents", he
said.
A growing marketing space
According to Alejandro Longo, director of INTA Oliveros, Santa Fe, who
institutionally depends on the sale- "INTA store has a very good impact,
both among producers and among customers."
In this sense, Vallejos recognized that space is a very prominent
visibility of the products, enabling them to reach another
audience. "Advised by specialists ArgenINTA, we decided to conduct a series
of technical talks with tastings and contests that allowed us to spread the
brand and the product."
"Today, there is a great demand for honey Sol Native in store Market Patio"
admitted the coach who, in turn, said: "Our experience with Alma Rural was
always very good with excellent impact on the public."
"Consumers honey like to try the product they will buy and, if possible,
talk with producers or technicians on product properties," said Vallejos,
who also said that once people enter the Local ends also buying other
products.